https://www.cocoyliu.com/about daily 1.0 2025-01-27 https://images.squarespace-cdn.com/content/v1/676328d7dcedc83e63c5824b/d4e9df71-d844-4548-ba70-619d635c461a/headshot_white.png https://images.squarespace-cdn.com/content/v1/676328d7dcedc83e63c5824b/6f85ee43-d5bc-459d-89b4-0cb2672f934e/2.png https://www.cocoyliu.com/portfolio daily 0.75 2024-12-19 https://images.squarespace-cdn.com/content/v1/676328d7dcedc83e63c5824b/435dc0f4-3ef6-4309-9f0c-13be56fe28e1/IMG_7161.JPG Portfolio Standout tradeshow booth design which generated brand awareness and booth engagement https://images.squarespace-cdn.com/content/v1/676328d7dcedc83e63c5824b/2b2134fa-f251-4d69-be89-04a36fda4e91/IMG_7159.PNG Portfolio Clear, concise event booth messaging positioning company as leader in data & AI https://images.squarespace-cdn.com/content/v1/676328d7dcedc83e63c5824b/b1b28d4a-0ad9-4961-be42-415a9102d5ab/Screen+Shot+2024-12-18+at+6.53.41+PM.png Portfolio Thought-leadership campaign for Value of Data report, targeting C-level audience & decision makers https://images.squarespace-cdn.com/content/v1/676328d7dcedc83e63c5824b/d415b46d-5bdb-4ff4-b02c-f71e11a3ff8f/Screen+Shot+2024-12-18+at+1.06.00+PM.png Portfolio Translating complex ideas into clear, engaging content and visuals https://images.squarespace-cdn.com/content/v1/676328d7dcedc83e63c5824b/ed1889d8-9f9b-4d78-bd94-67242df0b562/Screen+Shot+2024-12-17+at+3.38.01+PM.png Portfolio Delivering valuable information to the audience with an approachable tone https://images.squarespace-cdn.com/content/v1/676328d7dcedc83e63c5824b/e434d934-7796-4d59-910a-abfc63b2b2ca/Screen+Shot+2024-12-18+at+1.10.26+PM.png Portfolio Led the creation of a dynamic employer branding campaign that highlighted the company culture, resulting in increased qualified talent applications and a stronger employer brand reputation https://images.squarespace-cdn.com/content/v1/676328d7dcedc83e63c5824b/b47ea5bd-d204-4026-8dc0-a78bbce4f493/Screen+Shot+2024-12-18+at+1.07.08+PM.png Portfolio Revamped corporate branding that strengthened brand identity and aligned visual elements with company values, resulting in a more cohesive and impactful market presence https://images.squarespace-cdn.com/content/v1/676328d7dcedc83e63c5824b/01caf05b-e340-4c7e-872f-12c31a91c81b/Screen+Shot+2024-12-18+at+12.50.01+PM.png Portfolio In depth examples for partnership branding https://images.squarespace-cdn.com/content/v1/676328d7dcedc83e63c5824b/b59dc68b-02ae-45b7-a9bc-e5df05ccec99/Screen+Shot+2024-12-18+at+1.11.44+PM.png Portfolio Driving the launch of impactful annual reports showcasing investor insights, employer branding, and DE&I commitments https://images.squarespace-cdn.com/content/v1/676328d7dcedc83e63c5824b/c83a98a4-66c8-4050-8cf7-2a0435ed9cf1/Screen+Shot+2024-12-18+at+1.12.48+PM.png Portfolio Developed a visually engaging and data-driven annual report that effectively communicated key company achievements, fostering trust with investors and strengthening stakeholder relationships https://images.squarespace-cdn.com/content/v1/676328d7dcedc83e63c5824b/15d453b0-ba5c-4c53-8490-5f1ea1e494ae/IMG_7157.PNG Portfolio Collateral development featuring concise, impactful messaging with clear value propositions, key statistics, and relevant topics. https://images.squarespace-cdn.com/content/v1/676328d7dcedc83e63c5824b/79382050-7842-48e2-94f0-115bc5e3228a/IMG_7156.jpg Portfolio Amplified customer success stories on social media, showcasing real-world use cases and testimonials. Building trust and credibility with potential customers https://images.squarespace-cdn.com/content/v1/676328d7dcedc83e63c5824b/24f254e9-dbf7-4284-848e-9bb668e9df82/IMG_7153.jpg Portfolio Designed and developed marketing collateral that communicated complex ideas with clarity, empowering sales teams https://images.squarespace-cdn.com/content/v1/676328d7dcedc83e63c5824b/fd6d703a-4a12-46ac-beb4-6b429b3f7790/IMG_7155.jpg Portfolio Generating PR with DE&I campaigns https://images.squarespace-cdn.com/content/v1/676328d7dcedc83e63c5824b/15c257d6-3438-4391-8eb5-eaeed8f61365/IMG_7160.jpg Portfolio Event promotion campaign templates which enabled self-service for cross-functional teams https://images.squarespace-cdn.com/content/v1/676328d7dcedc83e63c5824b/48aca1e3-fc1a-4d20-ac1a-a41c11bff35c/IMG_7158.jpg Portfolio Cohesive event logo suite, ensuring event series recognition and alignment to corporate branding https://images.squarespace-cdn.com/content/v1/676328d7dcedc83e63c5824b/aa527c28-2f33-4ebb-98cb-a297ca3a69a8/IMG_9074.jpg Portfolio Produced the annual Timmy Awards, celebrating the best tech startups, managers, and employers across North America. Oversaw every detail from concept to execution, driving engagement and recognition for innovation in the tech industry https://images.squarespace-cdn.com/content/v1/676328d7dcedc83e63c5824b/045876fc-df4b-4926-890c-040903b2c769/tech+in+motion.jpeg Portfolio Organized quarterly Tech in Motion meetups, bringing together industry experts and professionals to discuss cutting-edge topics, foster networking, and drive engagement within the tech community